"Building a great media relationship is like finding hidden treasure. It's pure gold!"
-- Chris Ryan

The concept of media relations or press relations as it is sometimes called is often misunderstood. It is the process of fostering a mutually beneficial relationship with a news media professional and more importantly becoming a valuable resource. When done correctly it can be a tremendous asset to the public relations practitioner and their clients.

In the same way that an adventurer spends months or even years searching for hidden treasure, a highly effective public relations professional will strive to constantly build trusting relationships with members of the news media.

When our clients put us into action it may take just one phone call to arrange a major television appearance or an in-depth newspaper article. Our contacts with the news media is what set us apart from the rest. The process of building these important relationships is an integral part of the work that we perform for our valued clients.

Ryan & Assoc. Public Relations makes media relations a top priority. We strive for "Unconventional PR in a conventional world."

Contact us today to discover how our highly effective media relations skills can help you attain your public relations goals.