"ĄSi Se Puede!"

"ĄSi se puede!" A Spanish phrase meaning "Yes, it's possible!" But what does that mean to you? It means making the seemingly impossible become a reality.

When Shasta Beverages commissioned Ryan & Assoc. Public Relations to lead the launch of their new Hispanic line of beverages in Mexico, "ĄSi se puede!" was a natural response. After an intensive three month campaign we were able to garner $250,000 worth of publicity in area newspapers, radio and television.

Omar Periu, #1 Hispanic sales trainer retained Ryan & Assoc. to market a series of sales and motivational seminars. The series presented entirely in Spanish was a huge success. Attendees came from throughout the Southwestern United States and Northern Mexico to participate. Many of them read about the seminars in their local newspapers and traveled 7 or 8 hours to be part of the series.

Ryan & Assoc. also handled marketing and public relations for the annual "Hispanic Bridal & Quinceanera Expo," a bilingual bridal fair and show and "Viva Arizona," a hugely successful cultural festival featuring Ballet Folklorico Arizona and Mariachi de Aztlan de Pueblo.

We have worked closely with the Hispanic / Latino communities in California, Arizona, Texas, Utah, Florida, Pennsylvania, New York , New Jersey and Mexico.

Marketing to the Hispanic / Latino communities in the United States and Mexico takes an intricate understanding of their cultural and other differences. As a whole they encompass Mexicans, Spaniards, Cubans, Puerto Ricans, Brazilians, Hondurans, Dominicans, Costa Ricans and Ecuadorians. While they share the moniker of 'Hispanic' or 'Latino,' their way of thinking and communicating is often vastly different. Many companies have made the disastrous and costly mistake of marketing to them as a single group.

Ryan & Assoc. Public Relations have a clear and concise understanding of the intricate differences and share the insight we've garnered over many years with our clients.

How can we help you and your organization tap into North America's fastest growing population?